Pick Me

For the Pick Me brand identity project, we designed a bold and vibrant visual identity that captures the spicy, adventurous spirit of their pickle products. Focusing on modern typography, playful colours, and dynamic layouts, our aim was to create a fresh and eye-catching brand experience that resonates with pickle lovers who crave bold flavours and crunch.

From the design of the logo to the creation of marketing collateral, our approach centred around capturing the essence of Pick Me’s unique offerings—spicy pickles made for those who love heat and flavour. The brand’s playful personality shines through in every touchpoint, from the packaging design to the social media visuals, making it a standout in the crowded snack market.

Project Deliverables:

• Logo Design: A modern, bold logo that reflects the adventurous spirit of the brand.
• Packaging Design: Unique designs for pickle jars, featuring vibrant colours and bold typography to showcase the flavour intensity.
• Billboard and Poster Mockups: Eye-catching visuals that promote the brand in urban settings, emphasising the “turn up the heat” concept.
• Social Media Templates: Engaging visuals for Instagram and other platforms, designed to attract and engage their target audience.
• Shipping Box Design: Custom-designed delivery packaging with playful branding elements, ensuring consistency across all touchpoints.

This brand identity successfully communicates Pick Me’s bold, flavourful offerings with a distinctive visual style that appeals to their target audience and sets them apart in a competitive market.