Mirakuru

Minimalist-modern brand identity and packaging design for Mirakuru, a Japanese-inspired lifestyle and wellness brand focused on promoting mindfulness and self-care. The goal was to deliver a simple, elegant, and calming aesthetic that reflects the brand’s core values of tranquility, natural ingredients, and Japanese tradition.

Deliverables:

• Brand Identity: Custom logo, color palette, typography, and visual elements that encapsulate Mirakuru’s essence.
• Packaging Design: Thoughtfully crafted packaging for a variety of products including body scrubs, serums, perfumes, and more, each designed to enhance the sensory experience while aligning with the brand’s core message.
• Product Mockups: Realistic product mockups to showcase the final designs in a refined and professional presentation.

This project was an exciting opportunity to blend minimalist design with meaningful storytelling, creating a brand experience that evokes peace and wellness.