Hydrä

(Project featured on Pentawards!!)

We had the exciting opportunity to design the brand identity for Hydrä, a premium haircare brand committed to providing clean, sustainable beauty solutions. Hydrä focuses on offering sulfate-free shampoos, conditioners, and exfoliators that nourish and hydrate hair without harmful chemicals. The brand’s mission is to promote eco-friendly, cruelty-free haircare that suits all hair types, prioritising natural ingredients and sustainability.

Our design process involved creating a unique visual identity that captures Hydrä’s core values of clean beauty, innovation, and nature-inspired luxury. The packaging design features vibrant, round coloured gradients—purple for the shampoo, green for the exfoliator, and yellow for the conditioner—each colour chosen to reflect the product’s scent and function. These colours not only add vibrancy and uniqueness to the brand but also convey the fresh, natural essence of the products.

Deliverables:

• Full brand identity design, including logo and typography
• Product packaging design for shampoo, conditioner, and exfoliator
• Colour palette selection and design guidelines
• Marketing materials, including posters and social media templates
• Tagline development

This project showcases our ability to craft a cohesive and memorable brand identity that resonates with conscious consumers, combining modern design with sustainability and luxury. Hydrä’s visual identity now stands out in a competitive market, capturing both the brand’s commitment to high-quality, eco-friendly haircare and its vibrant, contemporary appeal.