Green Matcha

Green Matcha is a brand dedicated to offering high-quality matcha blends that promote natural energy and balance in a fast-paced world. Our goal was to create a brand identity that resonates with individuals who value wellness, mindfulness, and sustainability. The design concept centres around simplicity, purity, and calm, aligning with the brand’s ethos of providing a moment of focus in every cup.

In this project, we developed a distinctive visual language that combines modern design elements with a sense of tranquility. The colour palette, featuring calming green and blue tones, complements the brand’s natural and organic ethos, while the smiley face icon adds a touch of warmth and approachability.

Deliverables:

• Brand logo and icon design
• Colour palette and typography guidelines
• Packaging design for matcha blend products
• Visual style guide for consistent brand application
• Social media and digital assets
• Brand messaging and slogan design

This brand identity is tailored for a wellness-focused audience seeking a balanced lifestyle, ideal for young adults, professionals, and health-conscious individuals. The design reflects a harmonious blend of nature and modern living, capturing the essence of Green Matcha in every element.