Forza

FORZA is a performance-driven sports apparel brand designed to empower athletes at every level. We were tasked with creating a strong, impactful brand identity that reflects the brand’s commitment to quality, innovation, and high performance. The design focuses on bold, modern aesthetics with a monochrome color palette and a standout burnt orange accent, symbolizing energy, strength, and focus. This project marks our first exploration of using a monochrome palette with a pop of colour to convey intensity and precision.

Key Deliverables:

• Brand Strategy & Research: In-depth market research to understand the brand’s target audience, competitors, and positioning within the athletic apparel industry.
• Logo Design: A unique, dynamic logo that embodies the brand’s commitment to performance and precision.
• Colour Palette: A sleek monochrome palette with a vibrant burnt orange accent to symbolize strength and energy.
• Typography: A modern, athletic-inspired font pairing to complement the brand’s bold identity.
• Packaging Design: Product packaging for key items like performance gels, supplements, and apparel, all designed to align with the brand’s high-performance ethos.
• Store Signage & POS Design: Physical and digital touchpoints designed to enhance the in-store experience, including signage and promotional materials.
• Clothing Tags & Labels: Custom clothing tags designed for performance apparel, reflecting the brand’s modern, sporty aesthetic.
• Social Media Graphics: Visual assets for digital marketing campaigns across social media platforms, engaging and motivating the target audience.

This brand identity was crafted to appeal to athletes seeking high-quality, innovative sports gear, with an emphasis on performance, precision, and endurance. The FORZA brand identity is not just about looking great—it’s about empowering athletes to perform at their peak.