Fith

Fith is a gym wear brand built on comfort, confidence, and community, celebrating modesty and empowering active lifestyles. I had the privilege of working on this incredible project, creating a brand identity that aligns seamlessly with Fith’s vision and values.

The deliverables included a thoughtfully designed logo suite, a comprehensive brand guide, custom packaging designs (poly bags, hang tags, thank-you cards, and shipping boxes), and a cohesive visual direction for the brand. Every element was carefully crafted to reflect Fith’s modern and sophisticated aesthetic while staying true to its mission of empowering a modest lifestyle.

This was one of my biggest projects of the year, and it was such a rewarding experience to collaborate with the amazing co-founder, whose trust allowed me to bring their vision to life.

You can see the brand identity in action on their website getfith.co and follow along on Instagram @getfith to witness how Fith continues to inspire and empower its community.

This project is a testament to how meaningful design can elevate a brand’s story and create lasting impact.