Beyond, Holistic Wellness

We had the privilege of creating a comprehensive brand identity and website for Beyond, a holistic wellness company dedicated to supporting individuals on their journey to personal transformation, balance, and well-being. The project aimed to develop a visual identity and online presence that embodies the company’s ethos of growth, purity, and resilience, while providing a seamless user experience that connects with their audience.

The logo design integrates two powerful symbols: fire flames, representing transformation, energy, and vitality, and a lotus flower, symbolising purity, growth, and resilience. These elements together capture the essence of holistic healing and personal development that Beyond promotes.

Project Deliverables:

• Logo Design: A bespoke logo featuring a blend of fire and lotus elements, reflecting transformation and growth.
• Colour Palette: A carefully selected colour scheme that evokes warmth, energy, serenity, and purity.
• Typography: A set of fonts that align with the brand’s modern, yet grounded aesthetic.
• Brand Guidelines: A complete guide to ensure consistent brand representation across all channels, including logo usage, typography, and colour scheme.
• Stationery Design: Custom-designed business cards, letterheads, and other stationery to maintain a cohesive brand image.
• Digital Assets: Optimised logo files and other design assets for use across digital platforms, ensuring seamless brand visibility.
• Website Design and Development: A fully responsive, user-friendly website designed to reflect the brand’s holistic approach. The site was developed with an intuitive layout, easy navigation, and optimised for both desktop and mobile use, providing visitors with a seamless experience. It includes detailed service offerings, a blog for wellness tips, and contact forms to engage potential clients.

This brand identity and website project was designed to resonate deeply with Beyond’s target audience, communicating their core values of transformation, healing, and growth. By blending striking visuals with a user-focused online experience, we’ve helped Beyond create an impactful and lasting presence in the wellness industry.